Launching My Own Sustainable Clothing Brand at 16.

TATO. has been a project I have worked on for months, and to see it finally come together is insane. The amount of time I have spent researching, organising and perfecting this launch is crazy to think about - and having to fund and do everything by myself has brought me SO many frustrations and challenges, but it has also made me so proud of what I’ve been able to put together.

For those of you who may not know, @tato.co is a sustainable, organic and vegan clothing store which guarantees sweatshop free conditions and certified climate neutral garments. Everything - from the packaging, to the thread used to embroider the design, to the fabric of the tops - has been thought of in order to ensure this brand is as sustainable as possible.

As a teenage girl, I am interested in fashion. However, it has been close to impossible for me to be able to find ethical clothing which I actually want to wear, which is why I decided to embark on this journey to start my own brand. My aim is to make sustainable clothing as accessible as possible - and trust me when I say that this is only the beginning! I cannot wait to see where this goes.

TATO. launches on May 27th at 6pm on my website, which will be linked in my bio. The tops are unisex and come in size XS, S and M as they are already quite oversized, but in the future I would love to be able to widen this sizing range when I have a larger budget to work with. Thank you for all your support and I cannot wait for you all what all my hard work has turned into!


Some common questions:

1️⃣ What will the price be?

The top is £18 - obviously getting it to be so durable and ethical makes it more expensive than other tops might be but hopefully this is understandable as I did not want to compromise on its sustainability by cutting corners to make its production cheaper


2️⃣ Will there be other colours?

In the future I would absolutely love to come out with more products and colours (and I already have loads of ideas...) but, again, since I funded everything for this launch completely by myself it gets very expensive to order things, so I had to decide on one colour and product initially


3️⃣ What size do I wear?

I wear a size XS, and I usually fit size 4/6 for tops. My sister is a size 10/12 and she wears medium. There will be a sizing guide on the website, but I recommend sizing down from what you would usually wear


4️⃣ Where will they be available?

TATO will launch at 6pm on lucreziachloe.com/tato - which is linked in my Instagram bio!